Program Agenda

Wednesday, June 6, 2007
10 – 11 am	Conference Registration “Sticky” Publications Tables Visit with our Vendor Sponsors
11 am – 12:45 pm	OPENING KEYNOTE SESSION Welcome & Introductions – Glenn DuBois, Chancellor, Virginia Community College System Jennifer Sager, Vice Chancellor of Institutional Advancement, Virginia Community College System
11:30 am	Lunch & Keynote KEYNOTE ADDRESS:   Dan Heath, co-author of bestselling book “Made to Stick” Co-sponsored by NTELOS Introduction of Speaker:  Frank Guido, Marketing Vice President, NTELOS
1 pm - 2:15 pm	Breakout Sessions I - Community college peers share their expertise
	A. PR Track:  Pitching Stories that “Stick” Steve Mullen, President, EndGame Public Relations, LLC Andrea J. Burney, APR, Director of Public Relations and Minority Concerns, Danville Community College Laurie White, Chief Communications Officer, Tidewater Community College Jennifer Wishon, WDBJ-7, Roanoke
	B. Advancement Track:  Alumni Programs that “Stick” Kay Strickland, Executive Director, Virginia Western Educational   Foundation Erik Williams, Alumni Relations & Annual Giving Coordinator. VWCC Buddy Rawley, Director of Development, Danville Community College Educational Foundation Marie Harris, Alumni Relations, Danville Community College
	C. Graphics Track:  Sticky Design Trends Adobe Photoshop CS3 seminar presented by TecHead, led by Sean Cooke, Adobe Certified instructor
2:15 pm -2:45 pm	Break Visit with our Vendor Sponsors
2:45 pm – 4 pm	Breakout Sessions II - Community college peers share their expertise
	A. PR Track:  Public Relations and Workforce: Sticking It Out Together Trenton Hightower, Assistant Vice Chancellor for Workforce Development, VCCS Margaret Boyes, APR, Public Relations and Marketing Specialist, Virginia Western Community College Susan Crosby, Coordinator of Workforce Development, Blue Ridge Community College
	B. Advancement Track:  Demystifying the Infamous Grants Mystique:  Finding the Money, Getting the Money, and Keeping Everybody Happy and Sane in the Process Kathleen Smith, Development Senior Program Coordinator, Virginia  Community College System Donna Stanley, Vice President for Institutional Advancement and Foundation Executive Director, Mountain Empire Community College Mark Rowh, Vice President for Planning and Advancement and   Foundation Executive Director, New River Community College
	C. Graphics Track II (continuation from Session I)
4:00 pm	Hotel Check-In
	Dinner on your own
7:30 pm	Optional Group Evening Activity: “Cyrano de Bergerac” at Blackfriars Playhouse
Thursday, June 7, 2007
7:30 – 8:30 am	Full Buffet Breakfast
8:30 am	Breakout I – PR, Web and Graphics Track Online PR and the Web in a 2.0 World How to Survive PR 2.0……and Thrive in the Brand New World of (Web) Communications Karine Joly, founder and editor of Collegewebeditor.com
	Breakout II – Advancement Four Mega-trends Affecting Planned Giving, with an in-depth focus on the power of bequests Jeffrey Comfort, Georgetown University
9:30 - 9:45 am	Break
9:45 – 10:45 am	Breakouts I & II continued (Interactive Portion)
10:45 – 11:45 am	Checkout Break Visit with vendors
11:45-12:15 pm	System-wide Public Relations – Making our message stick together Assistant Vice Chancellor Jeff Kraus Presentation of 1st Annual “Sticky” Awards Closing
12:15 pm	Lunch on your own
1 pm – 4 pm	In-Depth Add-On #1 – Advancement Nonprofit Board Accountability – Dr. David Renz of the Midwest Center for Nonprofit Leadership
	In-Depth Add-On #2 – Public Relations Updating Crisis Planning in a post-Virginia Tech World Corinne Geller, Public Relations Manager, Virginia State Police Christopher Simpson, CEO and Partner, SimpsonScarborough